Discover advertising as a tool to expand your product and how easy maximizing income element is in my opinion the goose that lays golden eggs for many economic sectors, and videogame industry is not going to be less. Even more, now that it has even surpassed the film industry, in fact, also it has much to do with marketing.
However, this huge discovery, besides being a reef, can also (and indeed is) a bitter face. It´s good that industry can ensure the viability of major projects, considering that with the advancement of technology and the ambition of getting developers costs tend to be higher. Knowing that your product does not mean a risk can sometimes be an incentive for creators just take risks and try to create works unceremoniously, without being constrained by budgets or requirements from market research. In short, security gives freedom to create works of quality, which can be more or less successful, but certainly will be a true reflection of its creators.
And there is the problem.
The industry has not been able to see this discovery as a safe on time to create value, but as a means to create value. And I say this referring to an economic expression.
This error has surely derivative at erroneous attitudes on the part of large companies in the industry. Instead of striving its products have value use advertising and marketing to create a fictitious, unreal value.
The bombardment of advertising by active and passive on the eve of some great sales pitch gets ensure, yes, but not in order to cover costs, but simply to win more. Definitely a wrong view in my opinion.
Because this form of advertising using ignores product quality. You could say something like this:
"You have to sell the product at any price".
"We gotta get with advertising what we have not got our work".
The companies have settled. What at first was a way of expansion of mobile games has become too lucrative source for large industry, and that is having undesirable effects. To the point that they no longer seem to be real intention to create good products, but to sell products. Of course not everything is bad. The well-focused marketing attracts new people to the scene, and can serve to change the image many people still have to this day of video games.
One way or another, the industry is growing rapidly; but the ways in which you can improve and grow far from each other. Without doubt, go to the easy, speaking clearly, is not the most desirable. This path based on the abuse of tools that currently exist within the reach of large developers to ensure success at the expense of the quality of the games that produce only would undermine that ultimately we get this industry forward; Players.
Can there be any excuse?
I do not believe it. Not after seeing how the lords of CD Proyekt Red offer us a game like The Witcher 3, with a total estimated cost of 70 million, leaving Destiny badly on that cost (remember) nothing more and nothing less than 500, Yes, 500 MILLION DOLLARS.
The Witcher 3 is the perfect example of that advertising is not required for a game to succeed, or to simply cover its own costs. As I read once, "differentiated and high quality products will always find a market." Inside the world of video games is to say that a good game, sooner or later end up with the recognition it deserves.
For the good of everyone, and the developers themselves, hopefully between the desires of benefits voices will gamble to try to create quality games, which may result in inconprendidas works rise up, but we certainly will not be indifferent.
Hopefully those voices mark a new direction for industry...
Orgullogamers.com no se hace responsable de las opiniones ni comentarios que los lectores expresen en los comentarios de los artículos o entradas del blog.
Orgullogamers.com no se hace responsable de las opiniones ni comentarios de los colaboradores y redactores que las expresen en los artículos, en todo momento, de manera individual y en caso alguno representando la opinión de este blog orgullogamers.com.